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About

We build it like we own it.

We're Emma & James Mattison, a husband-and-wife team who build and run our own businesses: a fitness practice, an online academy that has trained 200+ health professionals, a live music duo, and a growing lab of apps. Now we build yours.

Emma and James Mattison seated close on a park bench, Emma holding a vintage microphone and James a Les Paul guitar

The founders.

Emma and James Mattison, a professional portrait of the two of them side by side against a navy backdrop

Emma Mattison

Co-founder · Design & Build

Designs, engineers, and ships every system, from the Emma Mattison Fitness client portal to ASOC's learning platform and AI tools.

Also a certified online personal trainer specializing in functional aging (40+).

James Mattison

Co-founder · Strategy & Integrations

James brings a business owner's eye to every build — shaping the strategy behind it and integrating the payment processors that let clients get paid.

Also a former real-estate owner and broker, and the author of “First Time Home Buying Basics.”

See the book on Amazon (opens in a new tab)

Want something built? Let's talk.

We build it like we own it.

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