Case study
Beckert Acoustic Guitars
Client & goal
Client: Gary Beckert
Beckert Acoustic Guitars is Gary Beckert’s guitar-making business, handbuilt in Tempe, Arizona. The site launched with a landing page and interest list while the guitars are on their way.
Next, it becomes the shop: finished guitars sold at a flat rate, by online auction or at in-person auctions, plus a detailed custom-order form so players can request a guitar built for them, with Gary approving each request.
Build interest in Gary's handbuilt guitars ahead of launch — then become the place to buy them.
What we built
- A landing page — “Something handmade is on its way”
- An interest list for future buyers
- A way for players to tell Gary what they'd love built
- Coming next: a sales page for finished guitars — flat-rate, online auction or in-person auction
- Coming next: a detailed custom-order request portal, with each request reviewed and approved by Gary
More for Gary Beckert
Gary Beckert
garybeckert.com
A home for an Arizona singer, songwriter and luthier, built to get his first album heard.
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